• Manage the brand's product portfolio, including new product launches, consumer communication and PNL strategy.
• Drive innovation pipeline and lead end-to-end new product development projects from concept creation to market launch and performance evaluation.
• Design and implement holistic brand strategies to drive brand awareness, penetration and business growth.
• Collaborate in partnership relation effectively with:
o internal, cross -functional teams, including but not limited to: marketing, market research, sales, product and packaging development, quality assurance, production and logistics to ensure clear and effective information sharing and understanding, smooth workflows and on-time execution of projects
o international category, marketing and innovation teams, contributing to regional and global projects.
o external partners, including media and creative agencies to develop and execute integrated, 360 marketing campaigns, keeping brand consistency and alignment with business goals.
• Cooperate in conducting consumer market research and analysis to identify insights, trends, and analyse competitor activities.
• Monitor and analyse brand performance data, deliver regular reporting and recommendations to management team.
• Stay up to date with industry trends, consumer behaviour and emerging growth opportunities.
• Fulfil the compliance with guidelines and legal requirements across all marketing activities.
Nasze wymagania
Your background and skills:
• Bachelor’s/Master degree, Marketing / Business Administration, or a related field (preferably).
• Proven experience: 1 year + as a JPM or 3 years+ as a PM in the CPG industry, preferably in an international environment. Experience in digital campaign planning and execution would be an advantage.
• Deep understanding of consumer behaviour, market and global trends in the industry.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills with the ability to prioritize and meet deadlines in a fast-paced environment.
• Good communication with stakeholders and interpersonal skills to ensure cross-functional teamwork, proactive mindset.
• Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
• Fluency in English (min. B2+, preferably C1), proficiency in market research tools, data analysis, and Microsoft Office package.
To oferujemy
Work contract
Growth opportunities in an international company
Private medical care, life insurance, Multisport card
Subsidy for meals at work
Kafeteria system
Social Fund support
Full PPE paid by the Company (after 2 years of employment)
Free parking space in the office building
Hybrid working style – 3 days a week from the office, 2 days from home
If you are passionate about building and managing brands, we would love to hear from you! Our headquarters and office in Poland are in Gdansk.
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