Marketing Manager w Warszawa, Polska

Your responsibilities

• Key Responsibilities
• Marketing Strategy, Leadership & Planning
• • Develop and execute the annual North American marketing strategy aligned with HiFlow’s business and revenue objectives.
• • Translate priorities into quarterly/monthly plans with campaigns, owners, timelines, budgets, and measurable outcomes.
• • Advise the CEO on marketing priorities, investments, trade-offs, and resource allocation.
• • Manage the integrated marketing calendar and annual budget; monitor performance, ROI, and spending.
• • Maintain competitive positioning and messaging that strengthens HiFlow’s differentiation.
• Cross-Functional & Agency Management
• • Work with the marketing team to turn product knowledge into relevant, market-facing communications.
• • Coordinate internal contributors and external agencies, contractors, designers, PR, video, and other partners.
• • Define scopes, deliverables, timelines, KPIs, and quality standards; manage performance and accountability.
• • Ensure content, SEO, PR, social media, website, events, and sales enablement support one integrated strategy.
• Brand, PR & Industry Visibility
• • Increase HiFlow’s recognition and credibility among North American packaging, label, flexible packaging, folding-carton, corrugated, and print manufacturers.
• • Lead media relations, press releases, editorial opportunities, interviews, podcasts, awards, association outreach, and speaking opportunities.
• • Develop thought-leadership programs for the CEO and HiFlow experts.
• • Build relationships with trade media, associations, event organizers, partners, and industry influencers.
• • Monitor competitive visibility and share of voice.
• Campaigns, Content & Communications
• • Plan and execute integrated campaigns by priority market, buyer role, and buying stage.
• • Coordinate articles, newsletters, email campaigns, PR, webinars, videos, social media, landing pages, and sales collateral.
• • Edit English-language messaging for clarity, differentiation, consistency, and strong calls to action.
• • Manage the editorial calendar and adapt messaging to key market segments.
• Digital & Marketing Operations
• • Oversee the website, SEO/SEM, LinkedIn, YouTube, email marketing, and other relevant digital channels.
• • Manage audience segmentation, campaign testing, deliverability, analytics, and performance.
• • Oversee marketing automation, campaign tracking, attribution, CRM integration, data quality, consent, and lead-management workflows.
• • Maintain brand consistency and organized marketing assets.
• Sales & Marketing Alignment
• • Partner with Business Development and Sales to incorporate buyer needs, objections, win/loss insights, and market opportunities.
• • Develop sales-enablement materials, presentations, competitive guidance, follow-up content, and campaign assets.
• • Coordinate follow-up for events, webinars, website inquiries, referrals, and other marketing-generated engagement.
• • Participate in pipeline and win/loss reviews and report marketing-sourced and influenced pipeline metrics accurately.
• Events, Webinars & Partnerships
• • Plan pre-event, onsite, and post-event marketing for relevant trade shows and conferences.
• • Coordinate event messaging, booth materials, promotion, media outreach, content capture, and lead follow-up.
• • Develop educational webinars from topic and speaker selection through promotion, production, and follow-up.
• • Build co-marketing initiatives with partners, associations, customers, and industry organizations.
• Analytics & Continuous Improvement
• • Develop marketing dashboards and provide concise monthly and quarterly performance reviews.
• • Track campaign, brand, engagement, event, website, database, and pipeline-support metrics.
• • Use data and sales feedback to identify what works, what needs improvement, and where to adjust priorities, messaging, channels, and spending.
• • Establish realistic baselines and targets for brand awareness, target-account engagement, earned media, executive visibility, events, and marketing-influenced opportunities.

Our requirements

What we offer

About Us

• About HiFlow Solutions
• HiFlow Solutions is a global software company headquartered in Miami, Florida. For more than 25 years, HiFlow has developed and implemented ERP/MIS/MES solutions purpose-built for packaging, label, and print manufacturers. Our software connects and automates estimating, quoting, order management, production planning and scheduling, shop-floor execution, inventory, warehousing, logistics, business intelligence, and other critical operational processes.
• HiFlow serves highly specialized manufacturers whose operational requirements cannot be met effectively by generic, out-of-the-box business software. We combine deep industry knowledge, configurable technology, and long-term customer partnerships to help converters reduce administrative work, improve visibility, and operate more efficiently.