Marketing Manager w Warszawa, Polska

Marketing Manager

Miejsce pracy: Warszawa

Your responsibilities

Key Responsibilities

Marketing Strategy, Leadership & Planning

• Develop and execute the annual North American marketing strategy aligned with HiFlow’s business and revenue objectives.

• Translate priorities into quarterly/monthly plans with campaigns, owners, timelines, budgets, and measurable outcomes.

• Advise the CEO on marketing priorities, investments, trade-offs, and resource allocation.

• Manage the integrated marketing calendar and annual budget; monitor performance, ROI, and spending.

• Maintain competitive positioning and messaging that strengthens HiFlow’s differentiation.

Cross-Functional & Agency Management

• Work with the marketing team to turn product knowledge into relevant, market-facing communications.

• Coordinate internal contributors and external agencies, contractors, designers, PR, video, and other partners.

• Define scopes, deliverables, timelines, KPIs, and quality standards; manage performance and accountability.

• Ensure content, SEO, PR, social media, website, events, and sales enablement support one integrated strategy.

Brand, PR & Industry Visibility

• Increase HiFlow’s recognition and credibility among North American packaging, label, flexible packaging, folding-carton, corrugated, and print manufacturers.

• Lead media relations, press releases, editorial opportunities, interviews, podcasts, awards, association outreach, and speaking opportunities.

• Develop thought-leadership programs for the CEO and HiFlow experts.

• Build relationships with trade media, associations, event organizers, partners, and industry influencers.

• Monitor competitive visibility and share of voice.

Campaigns, Content & Communications

• Plan and execute integrated campaigns by priority market, buyer role, and buying stage.

• Coordinate articles, newsletters, email campaigns, PR, webinars, videos, social media, landing pages, and sales collateral.

• Edit English-language messaging for clarity, differentiation, consistency, and strong calls to action.

• Manage the editorial calendar and adapt messaging to key market segments.

Digital & Marketing Operations

• Oversee the website, SEO/SEM, LinkedIn, YouTube, email marketing, and other relevant digital channels.

• Manage audience segmentation, campaign testing, deliverability, analytics, and performance.

• Oversee marketing automation, campaign tracking, attribution, CRM integration, data quality, consent, and lead-management workflows.

• Maintain brand consistency and organized marketing assets.

Sales & Marketing Alignment

• Partner with Business Development and Sales to incorporate buyer needs, objections, win/loss insights, and market opportunities.

• Develop sales-enablement materials, presentations, competitive guidance, follow-up content, and campaign assets.

• Coordinate follow-up for events, webinars, website inquiries, referrals, and other marketing-generated engagement.

• Participate in pipeline and win/loss reviews and report marketing-sourced and influenced pipeline metrics accurately.

Events, Webinars & Partnerships

• Plan pre-event, onsite, and post-event marketing for relevant trade shows and conferences.

• Coordinate event messaging, booth materials, promotion, media outreach, content capture, and lead follow-up.

• Develop educational webinars from topic and speaker selection through promotion, production, and follow-up.

• Build co-marketing initiatives with partners, associations, customers, and industry organizations.

Analytics & Continuous Improvement

• Develop marketing dashboards and provide concise monthly and quarterly performance reviews.

• Track campaign, brand, engagement, event, website, database, and pipeline-support metrics.

• Use data and sales feedback to identify what works, what needs improvement, and where to adjust priorities, messaging, channels, and spending.

• Establish realistic baselines and targets for brand awareness, target-account engagement, earned media, executive visibility, events, and marketing-influenced opportunities.

Our requirements

• 5+ years of progressive B2B marketing experience, including ownership of integrated campaigns and coordination across multiple channels
• Demonstrated ability to create marketing plans, manage budgets, prioritize initiatives, and report on performance
• Experience managing agencies, contractors, creative partners, and cross-functional stakeholders
• Excellent written and verbal English, with strong editing, messaging, and business-communication skills
• Hands-on experience with LinkedIn marketing, email marketing, content publishing, webinars, and marketing analytics
• Working knowledge of CRM and marketing-automation platforms such as HubSpot, Salesforce, Pipedrive, or equivalent systems
• Strong project-management, organizational, and follow-through skills in a remote, international environment
• Ability to move between strategic planning and hands-on execution
• Self-directed, commercially minded, resourceful, and comfortable taking ownership

Optional

• Experience marketing ERP, MIS, MES, manufacturing software, industrial technology, automation, or other complex B2B solutions
• Experience in packaging, labels, printing, converting, corrugated, folding carton, or adjacent manufacturing markets
• Experience with PR, trade media, executive thought leadership, speaking opportunities, and industry associations
• Experience with account-based marketing, target-account campaigns, and long, multi-stakeholder sales cycles
• Familiarity with WordPress, Google Analytics, Google Search Console, LinkedIn Campaign Manager, YouTube, webinar platforms, and common design or collaboration tools
• Experience marketing to North American owners, executives, operations leaders, IT leaders, and finance stakeholders

What we offer

• full-time remote role with direct access to the CEO and meaningful influence over HiFlow’s North American growth strategy
• Opportunity to build and lead an integrated marketing function
• Close collaboration with experienced software, packaging, and business-development professionals
• Professional development and access to modern marketing and collaboration tools
• International work environment and opportunity to learn the North American packaging and manufacturing market
• Opportunity to help shape the next stage of growth for a specialized software company with a long operating history and global customer base

About Us

About HiFlow Solutions

HiFlow Solutions is a global software company headquartered in Miami, Florida. For more than 25 years, HiFlow has developed and implemented ERP/MIS/MES solutions purpose-built for packaging, label, and print manufacturers. Our software connects and automates estimating, quoting, order management, production planning and scheduling, shop-floor execution, inventory, warehousing, logistics, business intelligence, and other critical operational processes.

HiFlow serves highly specialized manufacturers whose operational requirements cannot be met effectively by generic, out-of-the-box business software. We combine deep industry knowledge, configurable technology, and long-term customer partnerships to help converters reduce administrative work, improve visibility, and operate more efficiently.

Klikając w przycisk „Aplikuj” lub w inny sposób wysyłając zgłoszenie rekrutacyjne, zgadzasz się na przetwarzanie Twoich danych osobowych przez HIFLOW SOLUTIONS sp. z o.o. z siedzibą w: Domaniewska 37/2.43, 02-672 Warszawa (Pracodawca), jako administratora danych osobowych w celu przeprowadzenia rekrutacji na stanowisko wskazane w ogłoszeniu.
Twoje dane osobowe będą przetwarzane w oparciu o następujące podstawy prawne: (a) aby podjąć działania na Twoje żądanie przed zawarciem umowy (np. informacje o oczekiwanym wynagrodzeniu i dostępności do rozpoczęcia pracy); (b) w oparciu o nasz prawnie uzasadniony interes (np. imię, nazwisko, data urodzenia, dane kontaktowe, wykształcenie, kwalifikacje zawodowe, przebieg dotychczasowego zatrudnienia); c) w oparciu o Twoją zgodę, która wyrażona jest poprzez przeslanie dokumentów aplikacyjnych zawierających takie informacje jak np. wizerunek czy zainteresowania. Podanie wszystkich danych osobowych, o których mowa powyżej jest dobrowolne, natomiast dane wymienione w lit. a) i b) są niezbędne do wzięcia udziału w rekrutacji. Niepodanie danych skutkuje brakiem możliwości rozpatrzenia kandydatury. Podanie pozostałych danych jest dobrowolne, ale może pomóc w sprawnym przeprowadzeniu procesu rekrutacji. Masz prawo żądać dostępu do Twoich danych (w tym uzyskania ich kopii), sprostowania danych, ich usunięcia, ograniczenia przetwarzania, przeniesienia, jak również wniesienia sprzeciwu wobec ich przetwarzania. Masz także prawo wniesienia skargi do Prezesa Urzędu Ochrony Danych Osobowych. Twoje dane osobowe mogą zostać przekazane dostawcom usługi publikacji ogłoszeń o pracę, dostawcom systemów do zarządzania rekrutacjami, dostawcom usług IT (hosting), dostawcom systemów informatycznych. Podane przez Ciebie dane osobowe nie będą wykorzystywane w celu profilowania albo podejmowania decyzji w sposób zautomatyzowany. Twoje dane osobowe będą przetwarzane przez okres 1 roku, chyba, że wyraziłeś odrębną zgodę na wykorzystanie Twoich danych osobowych w przyszłych rekrutacjach. W celu realizacji praw lub w przypadku jakichkolwiek pytań związanych z przetwarzaniem Twoich danych osobowych skontaktuj się z nami pod adresem: [email protected].