Your responsibilities

• Own the analysis of e-commerce performance using Adobe Analytics (Analysis Workspace), from defining questions to delivering actionable insights.
• Analyze user behavior, conversion funnels and customer journeys to identify friction points, trends and optimization opportunities.
• Translate business questions from e-commerce, product, UX and marketing teams into analytical requirements and measurement plans.
• Identify and recommend improvements that increase conversion and enhance user experience, and measure their impact.
• Build and maintain dashboards, reports for stakeholders and management.
• Create segments, calculated metrics and custom dimensions in Adobe Analytics.
• Ensure data quality: monitor tracking, diagnose issues, define tagging requirements and support implementation.
• Share knowledge with junior analysts.

Our requirements

• At least 3 years of experience in web / digital analytics, preferably in e-commerce.
• Several years of hands-on experience with Adobe Analytics (Analysis Workspace, segments, calculated metrics, eVars, props, events) – must have.
• Strong understanding of e-commerce metrics, conversion funnels and web analytics KPIs.
• Strong analytical thinking, attention to detail and ability to present insights clearly.
• Experience with tag management and tracking validation (Adobe Launch / Tags, data layer).
• Advanced Excel (Pivot Tables, formulas, macros).
• Independence, ownership and ability to manage multiple stakeholders.
• Very good communication skills and ability to work within a team.